Dr. Smigel speaks at the Masters of Aesthetic Excellence 34th Annual ASDA Conference
Masters of Aesthetic Excellence: 34th Annual ASDA Conference
About Dr. Irwin Smigel, DDS. Smigel has been regarded for years in the professionally circles around the world as the “father of esthetic dentistry,” and his whitening line, Supersmile, as the most recommended whitening system by cosmetic dentists worldwide.
He is perhaps the, most respected dentist professional of our time. Smigel introduced the first-ever cosmetic bonding procedure in 1979 on the nationally televised, hit TV show, “That’s Incredible,” demonstrating how easily and painlessly people could beautiful their smiles in as little as one visit to the dentist. At the very moment, in front of 50 million viewers, Smigel put the specialized field of dental esthetics on the map.
Smigel’s contributions to the field of dental esthetics runs deep. He foundered the ASDA in 1978, of which he is the current president, and in June of 2009 Smigel was officially recognized by the Smithsonian Institution in a permanent installation called “The Smile Experience,” a two-floor exhibit in Baltimore that pays homage to his contribution to the field of modern dentistry.
Smigel has worked on some of the most famous teeth in the world, from Elizabeth Taylor and Tony Bennett to Jennifer Lopez, Marc Anthony, Jimmy Fallon, Kelly Ripa, Johnny Deep and Justin Timberlake. His office is a regular beauty spot for the fashion elite, including Calvin Klein, Diane von Furstenberg, Betsey Johnson, Jill Stuart and Tom Hillfiger (and the list goes on and on).
He is the inventor of Supersmile Intelligent Smile Care, a clinically proven collection of premium whitening, breath-freshening and cavity-fighting formulations designed to deliver the most comprehensive, safe and effective oral care.
Smigel was the first to create and patent a tooth-whitening formula called CALPROX – a proprietary form of calium peroxide mixed with additional beneficial ingredients that work to dissolve the protein pellicle on teeth to which stains, plaque and bacteria adhere. Without this clear, sticky substance to latch onto, stains are bushed away, leaving teeth noticeable smoother and whiter.