Gotham Magazine features Dr. Irwin Smigel and the Professional Whitening System as a way to achieve a celebrity smile
Achieve a sparking smile on par with those of Kelly Ripa. Kristen Bell, and Ivana Trump-all clients of Supersmile creator Dr. Irwin Smigel.
There’s no doubt that true confidence comes from within-but a dazzling smile certainly doesn’t hurt. Dr. Irwin Smigel, founder and president of the American Society for Dental Aesthetics launched his Supersmile Professional Whitening System for that very reason: to boost self assurance and personal pride.
Smigel’s innovative line allows you to whiten daily without any harsh effects. “I developed the Supersmile system so there’s no chance of over-bleaching,” he explains. “You can use it twice daily forever, and there’s no sensitivity”.
The two-part system ($75), comprised of toothpaste and a whitening accelerator, uses a form of calcium peroxide that safely and gently dissolves the protein pellicle, where stains and plaque attach themselves. “The two together on a dry brush for two minutes, two times a day, will bring your teeth to their optimum whiteness,” Smigel says. “And they’ll stay that way”. The system works on natural teeth, bonding, veneers, crowns, and even dentures.
“Supersmile also contains phosphates and calcium that remineralize the tooth enamel to give you healthy, shiny, white teeth,” he adds. Baking soda freshens the breath and fluoride helps prevent cavities as well.
“Brushing your teeth is something you do anyway, ” says Smigel. “No extra steps”-that was what my patients asked for. And that’s what Supersmile promises’.