Same formula, just fluoride free! Our OG whitening formula that started the whitening craze 40 years ago and still whitens teeth 6 shades in 5 days (on average)! The secret to this formula is our exclusive Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.
Whitens teeth 6 shades in 5 days (on average) without sensitivity* (and we've got the studies to back it up!)
Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack)
75% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 65)
Remineralizes + restores enamel while fighting cavities (your dentist will love it)
Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!)
Calcium + phosphates help build additional strength while protecting against cavities
3-month supply (4.2 oz)
Made with clean ingredients that are safe, gentle and clinically-proven to whiten while promoting healthy teeth and gums — all without sensitivity. You do you, while we take care of the stains (no need to adjust your lifestyle or consumption habits!). Just brush!
Water, Sorbitol, Dicalcium Phosphate, Calcium Carbonate, Sodium Bicarbonate, Titanium Dioxide, Cellulose Gum, Calprox, Sodium Perborate, Corn Starch, Flavor, Magnesium Carbonate, Sodium Lauryl Sulfoacetate, Sodium Saccharin.
On a dry toothbrush, place a pearl-size drop of Professional Whitening Toothpaste. Brush in circular motions for 2 minutes, twice daily. For best results, use with the Professional Whitening Accelerator.
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Your Supersmile System
Complete your routine with products that are designed to complement your smile (and get you compliments in real life).