Meet our OG whitening formula that started the whitening craze 40 years ago and still whitens teeth 6 shades in 5 days (on average)! The secret to this formula is our exclusive Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.
Whitens teeth 6 shades in 5 days (on average) without sensitivity* (and we've got the studies to back it up!)
Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack)
75% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 65)
Remineralizes + restores enamel while fighting cavities (your dentist will love it)
Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!)
Fluoride, calcium + phosphates help build additional strength while protecting against cavities
3-month supply (4.2 oz)
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