supersmile
supersmile

The breakthrough science behind

Calprox®

The breakthrough science behind

Calprox®

Proprietary to supersmile®. Calprox® is
a gentle blend of encapsulated calcium, phosphates, magnesium, and minerals that replicates the tooth enamel.

Proprietary to supersmile®. Calprox® is
a gentle blend of encapsulated calcium, phosphates, magnesium, and minerals that replicate the natural mineral content of tooth enamel.

CALCIUM

Function in toothpaste
  • Helps remove surface stains and plaque.
  • Provides a source of calcium ions, which are essential for enamel remineralization.
Benefit
  • Supports stronger enamel by replenishing calcium.
  • Aids in whitening by gently polishing surface stains without damaging enamel.

MAGNESIUM

Function in toothpaste
  • Acts as a mild abrasive and absorbent.
  • Helps maintain the alkaline environment in the mouth.
Benefit
  • Contributes to enamel strength because magnesium ions can incorporate into the enamel structure.
  • By buffering acidity, it helps reduce the risk of demineralization caused by dietary acids.

PHOSPHATES

Function in toothpaste
  • Works with calcium in remineralization of enamel.
  • Provides plaque and stain removal.
Benefit
  • Phosphates combine with calcium to rebuild enamel crystals, making teeth more resistant to decay.
  • They act as a polishing agent, improving brightness and smoothness of teeth.

SODIUMS

Function in toothpaste
  • Sodium Bicarbonate: neutralizes acids (pH buffer).
  • Sodium Perborate: oxygen-releasing compound for whitening.
  • Sodium Lauryl Sulfoacetate: surfactant for foam and cleaning.
  • Sodium Saccharin: non-cariogenic sweetener for taste.
Benefit
  • Sodium bicarbonate: freshens breath, whitens gently, and helps maintain neutral oral pH.
  • Sodium perborate: enhances stain removal by releasing oxygen (similar to hydrogen peroxide).
  • Sodium surfactants: improve distribution of paste across teeth, helping cleaning actives work better.
  • Sodium saccharin: provides sweetness without risk of cavities.

Calprox® remineralizes, strengthens, protects, and whitens teeth by dissolving plaque, stains, and bacteria, without sensitivity or harsh abrasives!

Calprox® remineralizes, strengthens, protects, and whitens teeth by

dissolving plaque, stains, and bacteria, without sensitivity or harsh abrasives!

what makes Calprox® so unique

Incorporating this proprietary formula into toothpaste takes up to 72 hours—versus just 2 to 3 for most—because of the advanced science required.

Instead of using harsh abrasives like silica or charcoal to scrape stains away, Calprox® gently whitens by dissolving stains.

what makes Calprox® so unique

Incorporating this proprietary formula into toothpaste takes up to 72 hours—versus just 2 to 3 for most—because of the advanced science required.

Instead of using harsh abrasives like silica or charcoal to scrape stains away, Calprox® gently whitens by dissolving stains.

At the same time, it helps remineralize + strengthen enamel, leaving teeth brighter, smoother, and healthier. This makes it one of the most gentle and effective whitening options available.

And remember—once enamel is scratched or worn down, it doesn’t grow back, which is why protecting it while whitening is so important.

At the same time, it helps remineralize + strengthen enamel, leaving teeth brighter, smoother, and healthier. This makes it one of the most gentle and effective whitening options available.

And remember—once enamel is scratched or worn down, it doesn’t grow back, which is why protecting it while whitening is so important.

All supersmile toothpastes and 90%of product contain Calprox®

All supersmile toothpastes and 90%of product contain Calprox®