Backed by 40 years of experience, clinical studies, and results that speak for themselves.
Meet our magical* ingredient: Calprox®
It may seem like magic.... but it’s science. Calprox is a proprietary ingredient invented by Dr. Smigel and the Supersmile team that gently whitens and cleans teeth without causing sensitivity (and, yes, it’s in all our toothpastes)!
Clean before it was cool
Long before the trend started, we were using (and continue to use) clean ingredients that are as safe as they are effective.
Claims based on science, not social media
All of our products have been rigorously tested and are clinically proven to significantly whiten teeth; they’re also proven to be up to 94% less abrasive than the standards set by the American Dental Association.
More than just a pretty smile
While all of our products whiten and brighten, they’re also packed with ingredients that remineralize enamel and dissolve biofilm, bacteria, and plaque, ensuring a healthy, cavity-free smile for years to come.