Smiles rooted in science

Backed by 40 years of experience, clinical studies, and results that speak for themselves.

Meet our magical* ingredient: Calprox®

It may seem like magic.... but it’s science. Calprox is a proprietary ingredient invented by Dr. Smigel and the Supersmile team that gently whitens and cleans teeth without causing sensitivity (and, yes, it’s in all our toothpastes)!

The OGs of bright, healthy smiles

Developed by Dr. Irwin Smigel, the "father of aesthetic dentistry" nearly, half a century ago. Brushing it ever since.

Clean ingredients

Made with safe ingredients that are gentle, yet effective.

40 years of proven results

Our founder is literally the Father of Aesthetic Dentistry. Only we can say that.

#1 Recommended by Cosmetic Dentists

Because our products are clinically tested and proven to work.

Powered by Calprox®

AKA our proprietary ingredient that lifts stains without sensitivity.

Always

Vegan

Kosher

Cruelty Free

BPA Free

Never Ever

Silica

Parabens

Sulfates

Known Allergens

Animal By-Products

Charcoal

Clean before it was cool

Long before the trend started, we were using (and continue to use) clean ingredients that are as safe as they are effective.

Claims based on science, not social media

All of our products have been rigorously tested and are clinically proven to significantly whiten teeth; they’re also proven to be up to 94% less abrasive than the standards set by the American Dental Association.

More than just a pretty smile

While nearly all of our products whiten and brighten, they’re also packed with ingredients that remineralize enamel and dissolve biofilm, bacteria, and plaque, ensuring a healthy, cavity-free smile for years to come.

Meet the A-Listers

(our most popular products)

  • Professional Whitening Toothpaste (4.2oz)
    Regular price
    $23.00
    Sale price
    $23.00
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    per 
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  • Professional Whitening System
    Regular price
    from $40.00
    Sale price
    from $40.00
    Regular price
    Unit price
    per 
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  • Whitening Gum
    Supersmile Whitening Gum - Single Pack
    Regular price
    $5.00
    Sale price
    $5.00
    Regular price
    Unit price
    per 
    Sold out
  • Extra Whitening Pre-Rinse
    Regular price
    $24.00
    Sale price
    $24.00
    Regular price
    Unit price
    per 
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@supersmileofficial