Smiles rooted in science

Backed by 40 years of experience, clinical studies, and results that speak for themselves.

Meet our magical* ingredient: Calprox®

It may seem like magic.... but it’s science. Calprox is a proprietary ingredient invented by Dr. Smigel and the Supersmile team that gently whitens and cleans teeth without causing sensitivity (and, yes, it’s in all our toothpastes)!

Always

BPA FREE

CRUELTY FREE

Vegan

KOSHER

Never Ever

SILICA

PARABENS

SULFATES

KNOWN ALLERGENS

ANIMAL BY-PRODUCTS

CHARCOAL

BPA

TRICLOSAN

Clean before it was cool

Long before the trend started, we were using (and continue to use) clean ingredients that are as safe as they are effective.

Claims based on science, not social media

All of our products have been rigorously tested and are clinically proven to significantly whiten teeth; they’re also proven to be up to 94% less abrasive than the standards set by the American Dental Association.

More than just a pretty smile

While all of our products whiten and brighten, they’re also packed with ingredients that remineralize enamel and dissolve biofilm, bacteria, and plaque, ensuring a healthy, cavity-free smile for years to come.

Meet the A-Listers

(our most popular products)

  • Professional Whitening Toothpaste (4.2oz)
    Quick Shop
    Rated 4.5 out of 5
    Based on 579 reviews
    Regular price
    $23.00
    Sale price
    $23.00
    Regular price
    $16.00
    Unit price
    per 
    Sold out
  • Professional Whitening System
    Quick Shop
    Rated 4.5 out of 5
    Based on 98 reviews
    Regular price
    from $40.00
    Sale price
    from $40.00
    Regular price
    Unit price
    per 
    Sold out
  • Teeth Whitening Gum
    Quick Shop
    Rated 5.0 out of 5
    Based on 13 reviews
    Regular price
    $5.00
    Sale price
    $5.00
    Regular price
    Unit price
    per 
    Sold out
  • Extra Whitening Pre-Rinse
    Quick Shop
    Rated 4.8 out of 5
    Based on 24 reviews
    Regular price
    $24.00
    Sale price
    $24.00
    Regular price
    Unit price
    per 
    Sold out
  • Professional Whitening Toothpaste Fluoride Free (4.2oz)
    Quick Shop
    Regular price
    $23.00
    Sale price
    $23.00
    Regular price
    Unit price
    per 
    Sold out

Freshen up your feed

@supersmileofficial