smiles rooted in

Backed by 40 years of experience, clinical studies, and results that speak for themselves.

claims based on
science, not social

Long before the trend started, we were using (and continue to use) clean ingredients that are as safe as they are effective.

clean before it was cool

All of our products have been rigorously tested and are clinically proven to significantly whiten teeth; they’re also proven to be up to 94% less abrasive than the standards set by the American Dental Association.

more than just a
pretty smile

While all of our products whiten and brighten, they’re also packed with ingredients that remineralize enamel and dissolve biofilm, bacteria, and plaque, ensuring a healthy, cavity-free smile for years to come.

meet the A-listers

(our most popular products)

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