Seriously white smiles. Rooted in science.
Meet the whitening toothpaste that lifts stains without sensitivity or abrasion. It's not magic. It's science!
Shop NowSeriously white smiles. Rooted in science.
Meet the whitening toothpaste that lifts stains without sensitivity or abrasion. It's not magic. It's science!
Shop NowThe OGs of bright, healthy smiles.
Developed by Dr. Irwin Smigel, a pioneer in modern dentistry whose work continues to supercharge smiles almost 40 years later.

Meet our magical* ingredient: Calprox®
It may seem like magic.... but it’s science. Calprox is a proprietary ingredient invented by Dr. Smigel and the Supersmile team that gently whitens and cleans teeth without causing sensitivity (and, yes, it’s in all our toothpastes)!
I created Supersmile because I wanted everyone to have a beautiful, healthy smile affordably.
—
Dr. Irwin Smigel
The Father of Aesthetic Dentistry
Some of our press...
Meet the A-Listers
(our most popular products)
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Professional Whitening Toothpaste (4.2oz)
- Regular price
- $23.00
- Sale price
- $23.00
- Regular price
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Professional Whitening System
- Regular price
- from $40.00
- Sale price
- from $40.00
- Regular price
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- Unit price
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Extra Whitening Pre-Rinse
- Regular price
- $24.00
- Sale price
- $24.00
- Regular price
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- Unit price
- per
Sold out
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