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Seriously white smiles. Rooted in science.

Meet the whitening toothpaste that lifts stains without sensitivity or abrasion. It's not magic. It's science!
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Seriously white smiles. Rooted in science.

Meet the whitening toothpaste that lifts stains without sensitivity or abrasion. It's not magic. It's science!
Shop Now

The OGs of bright, healthy smiles.

Developed by Dr. Irwin Smigel, a pioneer in modern dentistry whose work continues to supercharge smiles almost 40 years later.

Clean ingredients

Made with safe ingredients that are gentle, yet effective.

40 years of proven results

Our founder is literally the Father of Aesthetic Dentistry. Only we can say that.

#1 Recommended by Cosmetic Dentists

Because our products are clinically tested and proven to work.

Powered by Calprox®

AKA our proprietary ingredient that lifts stains without sensitivity.

Meet our magical* ingredient: Calprox®

It may seem like magic.... but it’s science. Calprox is a proprietary ingredient invented by Dr. Smigel and the Supersmile team that gently whitens and cleans teeth without causing sensitivity (and, yes, it’s in all our toothpastes)!

I created Supersmile because I wanted everyone to have a beautiful, healthy smile affordably.
—

Dr. Irwin Smigel

The Father of Aesthetic Dentistry

I am so impressed. Truly blown away. I would never have believed it if I hadn't seen it for myself!! I highly recommend this toothpaste system!

linda

Extra Whitening Bundles

By far the best toothpaste I have ever tasted. My teeth feel incredible, like the after dentist visit feeling. After using it a few times, I am already starting to see a difference in the whiteness of my teeth. 5/5 incredible product and definitely worth the price!

HoosierTyler

Professional Whitening Toothpaste (4.2oz)

To my amazement I am sleeping better than I have in years!!! It’s amazing, I have had so much trouble falling asleep and staying asleep and for the past week I am sleeping like a baby with whiter teeth!

LoveMyTeeth

Relax Whitening Toothpaste | Hemp

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