Collection: A confident smile says it all

If there’s one thing we know, it’s white, healthy smiles. We’ve been featured on TV, in magazines, and have been celebrated by celebs for decades. Our founder, Dr. Smigel is even featured in the Smithsonian Museum (yeah, we’re kind of a big deal).

Where are my fancy flavor-loving brushers at? On top of rosewater mint, Supersmile also has several other enticing options, including cinnamon, jasmine green tea mint, and vanilla mint. Beyond flavors, Supersmile is non-abrasive and utilizes Calprox, their proprietary form of Calcium Peroxide that’s a whitening alternative to abrasive agents.

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KRISTEN BELL

My favorite is the single use mouthwash refresher – it's so easy to use anywhere – and I keep packets with me on set because, as an actor, it's so important to have fresh breath! It's genius.

KRISTEN BELL

If you've had professional teeth whitening and want to maintain your teeth shade, this toothpaste is perfect. If you haven't had any whitening dental work, this toothpaste will still work to dissolve yellow-causing bacteria.

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JIMMY FALLON

I use Supersmile all the time – my parents are so proud of me. I’ve been using it for years now; it gets the job done. Dr. Smigel is like this genius of dentists. He’s the best! The toothpaste really works.

JIMMY FALLON

Supersmile has won three Men’s Health Grooming awards… the bottom line is, guys like things simple. What’s great about Supersmile is that it delivers on both fronts: it’s easy to use and it delivers amazing results.

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Kelly Ripa

Supersmile is the most convenient – and the best – system ever. I don’t praise every product I use, but Dr. Smigel has really given me a whitening system I can use because I can’t use trays. Its great to have a toothpaste that whitens your teeth. I love the little packets of mouthwash; I just slip them in my purse and use them whenever. I really believe in this system. It is so good.

Kelly Ripa

Unlike most mouthwashes, which are typically used after you brush your teeth, this Supersmile option should be used beforehand. The pre-rinse is formulated to cleanse, whiten, and prep your teeth before you use your whitening toothpaste in order to achieve maximum results. Along with boasting antibacterial benefits, the beloved product also freshens breath. “Mild and refreshing. So far one of my favorites,” wrote one shopper. “I use this about twice a day and love the effect I get from it. I have been using this mouthwash for about six months and have noticed my teeth are brighter."

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Adam Sandler

Thank you for the teeth products. And just in the nick of time. My teeth were starting to look like cheese doodles.

Adam Sandler

This award-winning whitening technology is coming back to claim its top tier title for the second year. Complete with a toothpaste and accelerator formula, this dual system will leave your teeth feeling fresh, healthy, and pearly white!

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Sarah Silverman

Holy crap, my teeth are definitely whiter!

Sarah Silverman

This whitening toothpaste has natural sleep aids like hempseed oil, valerian, chamomile and melatonin to soothe the senses.

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To me, it’s the only system that was designed by a dentist thinking about what patients actually want. By having a system, he is giving the patient everything that we know that the patient needs.

ELLIOT MECHANIC, DDS


Supersmile is an outstanding and revolutionary tooth whitener. It removes stains and leaves teeth feeling smoother and cleaner. I drink coffee and I feel more secure that my teeth will remain white

ROGER LEVIN, DDS


Dr. Irwin Smigel is the father of aesthetic dentistry, a leader in his profession, a lifelong innovator.been using it for years now; it gets the job done. Dr. Smigel is like this genius of dentists. He’s the best! The toothpaste really works.

MICHAEL ALFANO, DMD DEAN, NEW YORK UNIVERSITY COLLEGE OF DENTISTRY


It works so well that I even use it in my practice when I clean people's teeth.

MICHAEL FRIEDMAN, DDS


People want whiter teeth. Their teeth don't get sensitive with the Supersmile system, and it's not at all abrasive, like some of the other toothpastes are. So, it's kinder to the enamel and the dentin and the gingiva and they don't have any sensitivity. It's a great product.

ARTHUR NOVICK, DDS


I recommend when you have porcelain veneers using Supersmile as a regular toothpaste once a day anyway. It just helps keep them in top shape and it prolongs your investment. When I did porcelain veneers, I always gave my patients a free tube of Supersmile to get them started because Supersmile was designed for people with porcelain veneers or dental bonding or other cosmetic dental work.

DAVID HALL, DDS MYNEWSMILE.COM BLOG, IOWA


I am a periodontist in Fort Lauderdale, Florida. I have prescribed ultrasonic toothbrushes for my patients ever since they became available. I was recently introduced to the Supersmile Ultrasonic toothbrush. It has the same sonic technology as the nationally known brand, including the quadrant pacer to guide our plaque removal. The brush head is small, allowing or ease of access throughout the mouth. The bristles are soft and comfortable for use around implants as well as natural teeth. Since the angle of the head is at 45 degrees, plaque removal under the gingiva is easily accomplished via the Bass technique as recommended by the ADA. We now have two of these brushes in my home. My patients will enjoy the benefits of a superior ultrasonic brush. I am happy to endorse the Supersmile Ultrasonic toothbrush.

KENNY LEVINE, DDS


I'd love to tell you about a patient that came into our practice and we were having trouble removing stains on her teeth. Nothing was working for her. I said, "Why don't we try Supersmile toothpaste? See if that removes those surface stains for her." And I'll be darned. Within three days, she called me on the phone and she said, "Dr. Lambert, I wanna tell you: it's a miracle. All the stains are gone off my teeth." And we had her come back over the office and I was truly amazed as well. It was great.

DOUG LAMBERT, DDS


Most whitening products contain a component called silica, which is much like sand, and the way that they work is that they abrade the tooth, they erode it, they kind of weaken it in removing the stain. The beauty of the Supersmile whitening system is that they have a proprietary ingredient called Calprox, which dissolves the protein pellicle to which stains adhere.

BARBARA JURIM, DDS


My patients love Supersmile. They feel the difference immediately. Supersmile is the best guarantee for healthy teeth and a beautiful smile.

JEFF MORLEY, DDS (NATIONAL LECTURER AND COSMETIC DENTIST)


Supersmile is the most effective whitening toothpaste that we have in dentistry today.

GEORGE FREEDMAN, DDS TORONTO, CANADA


I use Supersmile as a maintenance program for all my bleaching patients. Nothing works better to keep their teeth whitest.

RONALD FEINMAN, DDS (CO-FOUNDER, NATIONAL SMILE COUNCIL)


We use Supersmile to finish all dental cleanings and insist our patients use it as maintenance between visits.

DEAN MERSKY, DDS LOS ANGELES, CA


I prescribe Supersmile to all my patients. Their bondings and laminates stay whiter and last longer!

JEFF GOLUB-EVANS, DDS (PAST PRESIDENT OF THE AMERICAN ACADEMY OF COSMETIC DENTISTRY)


I use Supersmile all the time – my parents are so proud of me. I’ve been using it for years now; it gets the job done. Dr. Smigel is like this genius of dentists. He’s the best! The toothpaste really works.

KENDRA NOICK


I use Supersmile all the time – my parents are so proud of me. I’ve been using it for years now; it gets the job done. Dr. Smigel is like this genius of dentists. He’s the best! The toothpaste really works.

GALIP GUREL


Meet the A-Listers

(our most popular products)

  • Professional Whitening Toothpaste (4.2oz)
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    Rated 4.5 out of 5
    Based on 592 reviews
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    $25.00
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  • Professional Whitening System
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    Rated 4.5 out of 5
    Based on 119 reviews
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  • Extra Whitening Pre-Rinse
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    Rated 4.9 out of 5
    Based on 34 reviews
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    $26.00
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  • Teeth Whitening Gum
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    Rated 5.0 out of 5
    Based on 15 reviews
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    $5.00
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  • Professional Whitening Toothpaste - Fluoride Free
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    Rated 4.4 out of 5
    Based on 5 reviews
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    $25.00
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  • Icy Mint Professional Whitening Toothpaste (4.2oz)
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    $18.75
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    $18.75
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