Beautiful smiles run in the family

Hi, we’re Lucia and Bellanca, the mother-daughter-duo behind Supersmile. Back in 1987, our family founded Supersmile with world-renowned dentist, Dr. Irwin Smigel (aka hubs and daddy to us). While Dr. Smigel has since passed, we continue to run the business as CEO and Chief Innovation Officer, ensuring his legacy (and the amazing products he created) live on. Together, we continue to promote the importance of comprehensive smile care, not just for whiter smiles, but for healthier, well-lived lives. We hope our family’s formulas spark as much joy for you as they have for us!

Lucia Smigel

CEO

Lucia Smigel

CEO

Bellanca Smigel Rutter

President

Bellanca Smigel Rutter

President

Ali Fadakar

VP of Sales

Ali Fadakar

VP of Sales

David Llewellyn

Marketing Director

David Llewellyn

Marketing Director

Rachel Wiener

Sales Director

Rachel Wiener

Sales Director

Michelle Walliser

Art Director

Michelle Walliser

Art Director

Joshua Blankfield

Senior Designer + Animator

Joshua Blankfield

Senior Designer + Animator

Motushi Ahmed

Product Development Manager

Motushi Ahmed

Product Development Manager

Lois Smigel

Financial Consultant

Lois Smigel

Financial Consultant

Chris Fernando

Controller

Chris Fernando

Controller

Yani Rengifo

Accounting

Yani Rengifo

Accounting

Ellen Davidson

Office Manager

Ellen Davidson

Office Manager

Ilana Yoneshige

Customer Service Specialist

Ilana Yoneshige

Customer Service Specialist

Freshen up your feed

@supersmileofficial