beautiful smiles
run in the family

Hi, we’re Lucia and Bellanca, the mother-daughter-duo behind Supersmile. Back in 1987, our family founded Supersmile with world-renowned dentist, Dr. Irwin Smigel (aka hubs and daddy to us). While Dr. Smigel has since passed, we continue to run the business as CEO and Chief Innovation Officer, ensuring his legacy (and the amazing products he created) live on. Together, we continue to promote the importance of comprehensive smile care, not just for whiter smiles, but for healthier, well-lived lives. We hope our family’s formulas spark as much joy for you as they have for us!

Lucia Smigel


Bellanca Smigel Rutter


Ali Fadakar

VP of Sales

Michelle Walliser

Art Director

Lois Smigel


Panos Argyros

VP of Sales

Loraine Tucker

Customer Service & Fulfillment Manager

Ellen Davidson

Office Manager

Noé Arteaga

Operations Manager

Ilana Yoneshige

Customer Service Specialist

Dan Nelson

VP of Finance

Naftali Malovani


William Whitehead

Asociate Graphic Designer

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