About Supersmile

"I developed supersmile® because it was important to me to not only develop a tooth whitening product that was safe and effective, had no sensitivity or chance of over bleaching and more importantly, be part of your daily oral care regime.  Your teeth would not only be white, the overall health of your teeth and your gum would improve." --- Doctor Irwin Smigel

Founded in 1987 by Dr. Irwin Smigel, World Renowned Father of Aesthetic Dentistry and his wife Lucia Smigel, supersmile® offers a clinically proven collection of premium whitening, breath-freshening and cavity-fighting formulas designed to deliver the utmost in safety and effective oral care.  All products are designed to deliver the best oral care at home while prolonging the health and beauty of teeth and gums between dental visits.

Dr. Smigel created the first toothpaste ever to whiten and brighten the smile for his patients who wanted to keep their newly bonded teeth as well as their natural teeth white and bright.  This was achieved by the invention of Calprox®, the unprecedented science behind supersmile® – a proprietary formula of encapsulated calcium peroxide and minerals that gently and effectively dissolves the sticky film (protein pellicle) from teeth without the risk of sensitivity.

Originally retailing out of Dr. Smigel’s Madison Avenue office, supersmile® instantly became such a hot commodity that the patients were lining up three deep to get their hands on this miracle toothpaste.  This fever was further fueled by the article that one of the editors of the top fashion magazine, Mademoiselle, wrote about this extraordinary toothpaste.  This paved the way for Lucia to turn this success into a viable operation and grow the business to the successful operation that it is today.

Our Professional Whitening Toothpaste and Accelerator are hailed as the “#1 Whitening System” recommended by cosmetics dentists.  It continues to gain awareness for its unparalleled ability to safely whiten, clean and protect natural teeth as well as dental restorations. 

Today, under Lucia’s leadership along with her daughter Bellanca Smigel Rutter, supersmile® has become a celebrated line of complete oral care products retailing in thousands of locations across the globe.  Besides being the number one most recommended brand by cosmetic dentists worldwide, the brand remains a favorite among many celebrities and continues to deliver on the original promise and vision that was set forth by Dr. Smigel so many years ago: “Your teeth would not only be white, the overall health of your teeth and your gum would improve.

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