Father of Aesthetic Dentistry + Creator of Supersmile® "I created Supersmile® because I wanted everyone to have a beautiful, healthy smile affordably"
Meet our magical* ingredient: Calprox®
It may seem like magic.... but it’s science. Calprox is a proprietary ingredient invented by Dr. Smigel and the Supersmile team that gently whitens and cleans teeth without causing sensitivity (and, yes, it’s in all our toothpastes)!
Before and Afters
These real results show why millions of people around world count on Supersmile to keep their smiles whiter, brighter, and healthier.
Professional Whitening System
Professional Extra Whitening System
Some of Our Press
“Professional Whitening Toothpaste: This superhero for your teeth strengthens enamel, plus whitens teeth a massive 237% more than regular toothpaste. The active ingredient, Calprox, is a professional-strength product that gently lifts surface stains without attacking them with aggressive abrasives.” -
“This whitening combo includes Supersmile Toothpaste and a Whitening Accelerator, so you barely need to change your routine to give your pearly whites an extra boost. The formulas work together to dissolve the stain-attracting protein that coats teeth, making your teeth cleaner, brighter, and less likely to suffer from bacteria growth.”
“If you have already invested in a professional whitening treatment, you’ll want to make another splurge on this toothpaste. It’s designed to maintain the results of bleached or bonded teeth. The ingredient spotlight is on Calprox, which gently dissolves a protein called a pellicle that can attract stains, and also prevents bacteria growth.”
“Look, I know a toothpaste is a toothpaste is a toothpaste, but trust me, this one really, truly works in just a few days of twice-daily (i.e. usual) brushing, thanks to its hefty dose of stain-dissolving calcium peroxide.”
“ Why we like it: ...the gentle formula fades surface stains over time, making teeth look subtly whiter—and it strengthens tooth enamel, too.”
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