Professional Whitening Toothpaste (1.4oz)

Professional Whitening Toothpaste (1.4oz)

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  • Overview
  • Ingredients
  • How to Use

Meet our OG whitening formula that started the whitening craze 40 years ago and still whitens teeth 6 shades in 5 days (on average)! The secret to this formula is our exclusive Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.

  • Whitens teeth 6 shades in 5 days (on average) without sensitivity* (and we've got the studies to back it up!)
  • Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack)
  • 75% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 65)
  • Remineralizes + restores enamel while fighting cavities (your dentist will love it)
  • Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!)
  • Fluoride, calcium + phosphates help build additional strength while protecting against cavities

    Made with clean ingredients that are safe, gentle and clinically-proven to whiten while promoting healthy teeth and gums — all without sensitivity. You do you, while we take care of the stains (no need to adjust your lifestyle or consumption habits!). Just brush!

    Active Ingredient: Sodium Monoflurorophosphate (0.14% w/v as Fluoride Ion)

    Inactive Ingredients: Water, Sorbitol, Dicalcium Phosphate, Calcium Carbonate, Sodium Bicarbonate, Titanium Dioxide, Cellulose Gum, Calprox®, Sodium Perborate, Corn Starch, Flavor, Magnesium Carbonate, Sodium Lauryl Sulfoacetate, Sodium Saccharin

    On a dry toothbrush, place a pearl-size drop of Professional Whitening Toothpaste. Brush in circular motions for 2 minutes, twice daily. For best results, use with the Professional Whitening Accelerator.

    One Time Purchase

    Developed by the one and only Dr Irwin Smigel

    The Father of Aesthetic Dentistry and the inventor of Calprox®, which means every product is as safe as it is effective.


    Whitens and brightens, removes plaque for a lasting clean feeling

    Promotes health

    Kills germs and bacteria that cause oral health issues that impact your overall well-being

    Freshens breath

    Formulated with baking soda to eliminate odor-causing bacteria in one sweep.

    Safe + effective teeth whitening

    Free from any toxic ingredients and safe to use on all teeth




    Cruelty Free

    BPA Free

    Never Ever




    Known Allergens

    Animal By-Products


    These customers used our Professional Whitening Toothpaste paired with the Professional Whitening Accelerator.


    Freshen up your feed